Programmatic advertising has revolutionized the way brands buy and sell digital ad inventory, offering unprecedented efficiency and targeting capabilities. As we move into 2024, the future of programmatic advertising is brighter than ever, with rapid technological advancements and evolving consumer behaviors shaping its trajectory. In this post, we’ll explore the key trends, technologies, and strategies […]

In the fast-paced digital world, where competition for consumer attention is more fierce than ever, achieving a high conversion rate is critical for businesses aiming to maximize online revenue. Whether you’re running an eCommerce store, SaaS platform, or lead generation website, conversion rate optimization (CRO) remains at the forefront of digital strategy. As 2024 unfolds,

Viewability is an important term in the digital advertising industry. Viewability has the potential to change how the digital advertising works out. In this post, we will explain what viewability is and why is it important, how it works and most importantly, what causes ads to be not ‘viewable’. What is Ad Viewability? Ad viewability is

Cookie syncing is a technique used in digital advertising and data tracking to align and share information between different ad-tech partners

CPM stands for flat bidding model and dCPM stands for dynamic bidding or automated bidding.