On November 2022, Google announced that Similar Audiences will be ‘transitioned into more durable solutions’. Google says that the change is to help advertiser’s as a result of ongoing requirements for user privacy. For example, when a user completes a purchase, a cookie from the advertiser will inform a third-party that a purchase has taken […]

 What is header bidding? Header bidding is an advanced programmatic technique that sends multiple bid requests to various exchanges simultaneously before the bid request passes into waterfall bidding. Header bidding eliminates the waterfall method where the inventories are filled based on the priorities. Header bidding is also known as pre-bidding, advanced bidding. Header bidding Header

What is waterfall auction? Waterfall is a programmatic technique used by publishers to sell the inventory in a sequential fashion by accessing one demand partner at a time in online advertising. It is also known as  daisy-chaining process. Waterfall auction How does the waterfall process works? In waterfall process, Each demand partners and exchanges are