Pacing
Pacing is the speed or rate at which an ad campaign spends it booked number of impressions or booked budget during its run-time.Pacing is a key factor to ensure that we spend your budget evenly over the scheduled dates of a campaign.
Basically, There are three types in pacing to find the success of the campaign delivery.
Under pacing – This means the campaign is delivering behind and not at all reaching its daily Target
On Pacing – This means the campaign is delivering the expected daily impressions and meeting its daily Target
Over Pacing – This means the campaign is performing beyond the target and delivering more than the required daily Target.
Try out our pacing calculator by downloading here.,
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