Online advertising is a multi-billion dollar industry and is growing rapidly. Online advertising has became the ideal choice for small and large businesses to effectively target their audiences to scale up their businesses. However, with the increasing popularity of online advertising, the issue of ad fraud has also emerged. Today, we cover some of the […]
Types of Ad Fraud and How it affects your online advertising? Read More »
On November 2022, Google announced that Similar Audiences will be ‘transitioned into more durable solutions’. Google says that the change is to help advertiser’s as a result of ongoing requirements for user privacy. For example, when a user completes a purchase, a cookie from the advertiser will inform a third-party that a purchase has taken
Similar audiences are being deprecated in Google Ads in 2023.What’s next? Read More »
DSP Vs SSP The digital ad industry has streamlined the buying and selling of ad inventories over time. Today, both publishers and advertisers can reach each other easily and increase their revenues through these software — SSPs and DSPs. DSP vs SSP DSP DSP stands for demand-side platform DSP is a software tool used by
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DMP vs DSP Digital data is an key factor for a successful marketing plan as it allows advertisers to target their products and services toward customers who are most likely to purchase them. DMP and DSP are the part of the ad-tech ecosystem. Both the platforms are focused on delivering their digital marketing strategies more
Difference between DMP and DSP Read More »
Pacing Pacing is the speed or rate at which an ad campaign spends it booked number of impressions or booked budget during its run-time.Pacing is a key factor to ensure that we spend your budget evenly over the scheduled dates of a campaign. Pacing = Actual spend / Expected Spend Daily Budget = Total Budget / Days In Flight
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Ad tag is a piece of HTML or JS code snippet that will be inserted on the web page to fetch an ad from the ad server . These Ad tags acts as an placeholder to retrieve the ads from the ad server. These Ad tags triggers an ad-request and helps to deliver the right
Difference between Iframe and Javascript tags Read More »
Data Management Platform (DMP) A Data Management Platform is a software tool that collects, stores, and organizes the data collected from various sources such as websites, mobile apps, and offline data and beyond. A key role of a data management platform is to collect structured and unstructured data from a range of internal and external
What is Data Management Platform (DMP)? Read More »
What is header bidding? Header bidding is an advanced programmatic technique that sends multiple bid requests to various exchanges simultaneously before the bid request passes into waterfall bidding. Header bidding eliminates the waterfall method where the inventories are filled based on the priorities. Header bidding is also known as pre-bidding, advanced bidding. Header bidding Header
What is header bidding and how it works in programmatic? Read More »
What is waterfall auction? Waterfall is a programmatic technique used by publishers to sell the inventory in a sequential fashion by accessing one demand partner at a time in online advertising. It is also known as daisy-chaining process. Waterfall auction How does the waterfall process works? In waterfall process, Each demand partners and exchanges are
What is waterfall auction and how does it work? Read More »
