Cookieless future is coming We all know that third party cookies are important and fundamental for digital advertising over the years. Most of the internet companies relies on cookies based targeting in the digital world. These Internet companies around the world have already implemented strict policies on data privacy for the users. Still the user […]

Online advertising uses Internet as a channel to promote brands and products of an advertiser. In order to measure the success rate of a product/brand. It is essential to know what are the basic formulas in advertising and how they are calculated., Let’s take a look on the basic formulas used in advertising as below.,

Online advertising is growing tremendously day by day and it’s important to know about the basic terminologies in advertising for better understanding. Impressions A basic terms that tells you how many times a user saw your ad or online advertisement. Each time your ad has been viewed will be counted as an impression. Click Through

Real-Time Bidding(RTB) The process of buying and selling of ad inventory through an automated bidding system in real-time. What happens in 100 milliseconds of RTB? When a user visits a website, a bid request is being sent to an Ad Exchange. This bid request contains different types of information such as demographical data, location information

All programmatic and RTB exchanges in digital advertising run using one or the other of these auction types.The main difference between these two types of auctioning model is determining the final price paid by the buyer. We’ve added this guide to explain the difference and the impact that each has on publisher earnings. First Price